The mainstream media and a section of conservationists/ activists often take sides in the public discourse - either people or wildlife. This is without understanding the larger context and the challenge of coexistence, where some negative impacts on both people and wildlife are inevitable, and need to be minimised, rather than blaming one for the negative impact on the other. There is significant ‘conflict’ between groups of people, and as these get more polarized, coexistence on the ground breaks down. 

 

Through an active engagement with the media at multiple levels, we are working to break down these dichotomies of “nature” and “society”, and shift the public narrative around human-wildlife interactions towards a more positive force that promotes rather than impedes coexistence.